back Soda Politics

Produce a local pro-water campaign

Women Standing With Water Characterture At Water Spout
Photo Credit: Louisville Pure Tap
Step You Can Take

Gatorade hired Olympic runner Usain Bolt to market water as the “enemy” of athletic performance in a mobile game for teens. Share the video about this shameful strategy.

Turn this "enemy" (of Big Soda, that is) into a buddy in your community. Develop a local promotional campaign like "Louisville Pure Tap" or "I Love NY Water."