When you see something, say something
![Beverage Size Advertisement On Truck](/uploads/2015/8/call-out-big-soda_cb41_768x445.jpg)
Photo Credit: flickr/Daniel Latorre
![Step You Can Take](/themes/frontend/assets/img/gfx-steps_take_contained.png)
Publicly call out Big Soda when it tries to sugarcoat the truth through front groups.
When a front group is cited in the media and their true agenda is not disclosed, speak up, write a letter to the editor, or contact the media outlet to tell them about the conflict of interest.