Produce a local pro-water campaign
![Women Standing With Water Characterture At Water Spout](/uploads/2015/8/pro-water-campaign_a497_768x445.jpg)
Photo Credit: Louisville Pure Tap
![Step You Can Take](/themes/frontend/assets/img/gfx-steps_take_contained.png)
Gatorade hired Olympic runner Usain Bolt to market water as the “enemy” of athletic performance in a mobile game for teens. Share the video about this shameful strategy.
Turn this "enemy" (of Big Soda, that is) into a buddy in your community. Develop a local promotional campaign like "Louisville Pure Tap" or "I Love NY Water."